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Asset Management · Our Philosophy

Why we diversify globally

The United States is about half the world’s stock market. Most American portfolios behave as if it were all of it. Here’s why we build differently — with the history and the numbers.

The Home-Bias Problem

Half the world’s opportunity is outside the U.S.Most portfolios ignore it.

American companies represent roughly 48% of world stock market value as of 2026 — a remarkable share, and a testament to American business. But it means the other half of the world’s opportunity set lives abroad. Meanwhile, the typical U.S. investor holds 90% or more of their stock portfolio in U.S. companies — a pattern economists call home country bias, and it exists in every country: Japanese investors overweight Japan, Germans overweight Germany. It isn’t analysis. It’s familiarity.

The world market vs. the typical U.S. portfolio World stock market value U.S. ≈ 48% Rest of world ≈ 52% Typical U.S. investor’s stock portfolio U.S. ≈ 90%+ Int’l
U.S. share of world equity market value ≈ 48% as of mid-2026, per compilations of World Federation of Exchanges and Bloomberg data; typical investor allocation per industry studies of U.S. household portfolios. Figures approximate and change with markets.
The History

No market wins every decade — and the winner is only obvious afterward

The strongest argument for global diversification isn’t a forecast. It’s a pattern that has repeated for a century: leadership rotates, and each era’s winner tends to become expensive precisely because it won — setting up the reversal.

Leadership rotates — no market wins every decade 1980sJapan led the world; U.S. mid-pack1990sUnited States led2000sEmerging markets led; U.S. had a losing decade2010sUnited States led again2020s2025–26: international resurgence under way
Directional summary of relative equity-market leadership by era, based on widely reported MSCI country and regional index performance; 2025 figure: international developed stocks outperformed the S&P 500 by roughly 15 percentage points, and international markets have continued to lead through mid-2026. Not a prediction of future leadership.

Investors who assumed the 1980s belonged permanently to Japan learned the hardest version of this lesson. At its 1989 peak, Japan was the largest stock market on Earth — nearly half of world market value, celebrated as unstoppable. Its market then fell and took roughly 34 years to reclaim that high.

What concentration risk looks like: Japan’s 34-year round trip Dec 1989 peak Feb 2024: finally recovered ≈34 years for the world’s then-largest market to reclaim its high (illustrative path, not to scale)
Japan’s Nikkei 225 peaked in December 1989 and first closed above that level again in February 2024, per widely reported market data. Chart is an illustrative representation, not actual index values.
A U.S. investor might object: “America isn’t Japan.” We agree. But in 1989, “Japan isn’t anyone else” was exactly the consensus. The lesson isn’t that the U.S. will repeat Japan’s path — it’s that no one knows which market owns the next decade, and portfolios shouldn’t require knowing.

Americans have lived this lesson too, more gently: from 2000 through 2009 — the “lost decade” — the S&P 500 produced a negative total return over ten full years, while emerging markets and diversified global portfolios made money. Anyone retiring on a U.S.-only portfolio in that stretch felt the difference deeply.

Why It Works

What diversification actually buys you

Why this matters right now

After fifteen years of American dominance, the gap has grown historically wide: U.S. stocks trade at substantial valuation premiums to international markets, U.S. concentration in world indexes sits near records — and the tide has begun testing the consensus. In 2025, international stocks beat the S&P 500 by roughly 15 percentage points; through mid-2026 they lead again, and global fund flows into international markets have run roughly four times U.S. inflows. None of this proves the next decade belongs abroad. It simply illustrates the point: the turn always starts before the crowd believes it.

Our Approach

How Mountain View portfolios put this to work

We build portfolios with a strong U.S. foundation — American markets remain the deepest and most innovative in the world — complemented by deliberate, meaningful exposure to international developed and emerging markets, sized to each client’s goals and risk limits rather than to a formula. We rebalance on discipline, not headlines, letting the process quietly buy low and trim high. And because global investing introduces currency movements, differing regulations, and periods of uncomfortable divergence from U.S. benchmarks, we treat those as manageable characteristics to plan around — not reasons to retreat to the familiar.

WONDERING WHAT YOUR PORTFOLIO’S HOME BIAS LOOKS LIKE?
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IMPORTANT INFORMATION & SOURCES: Market-share figures (U.S. ≈ 48% of world equity market value, mid-2026) reflect compilations derived from World Federation of Exchanges and Bloomberg data as publicly reported; typical U.S. investor allocation per published industry analyses of household portfolios; 2025 international-vs-U.S. performance (≈15 percentage points) and 2026 year-to-date leadership and fund-flow comparisons as reported by major financial media citing Bank of America research; Japan market peak (December 1989) and recovery (February 2024) per widely reported Nikkei 225 index history; U.S. 2000–2009 “lost decade” per S&P 500 total-return data. Figures are approximate, change with markets, and are presented as of July 2026. International investing involves additional risks including currency fluctuation, political and economic instability, and differing accounting standards; emerging markets amplify these risks. Diversification does not ensure a profit or protect against loss in declining markets. Past performance, including historical patterns of market-leadership rotation, does not guarantee future results; nothing here predicts which markets will lead in any future period. This material is educational and is not individualized investment advice or a recommendation of any security or strategy. Advisory services offered only where the firm and its representatives are appropriately registered or exempt. © 2026 Mountain View Wealth Management, LLC.